After having started my business 11 years ago in the middle of the credit crisis, I found that the major initial expenses (when you don't have a lot) is stocking up on all the disposable items, branding and marketing (that really could come after you are generating income). Who would have thought a decade later, we find ourselves learning from the past and surviving a pandemic! We save where we can, spend only where we need and yet are challenged with maintaining a high end experience for our clients so our pricing is justified... so how are we doing this? Pre-sealed client/artist dual pouches for inventory control, easy accounting & a sense of security for our clients that is an extension of our branding and how hygeine, health & quality have always been our core competencies.
From our lessons over the last 11 years, I decided to create a customizeable sealed pouch for artists who are in business for themselves and can relate with what I'm talking about! Not to mention, who wants to manage expenses and spreadsheets and margins and other math calculations when lets face it, we are in the business of servicing clients and often don't think of those details at all. IT IS ALL ABOUT THE CUSTOMER, until we realize we aren't making enough. Of course as you grow, bulk purchasing may still be the cheapest, but add to that your time assembling the kits and managing costs for accounting... you may never want to go back!
We are paying it forward and using our bulk products and creating these custom pouches for you so that you can get back on your feet without having to buy too many disposable items before knowing how many clients are coming back. Our dual pouch is a great way to work into your operations, a built in inventory controlled, branded kit that gives your clients a sense of safety and luxury feel. LASH PROCKIT.
FOR ACCESS Text 415-521-9562!
I was talking with a client today who had to cancel her appointment, because like many small business owners, anything that effects our cash flow will cause us to tighten up on the spending. That said, we also need to be resilient and use this time to brainstorm how to maximize our time, strategize our comeback and how better to do that than to connect and network with others in a time of need. We have SO many small business owners that I don't know enough about! I have a sense of closeness with all of you, in that we share similar pains right now and while we search for how to better our business, we are equally panicking about cash flow! We are so busy with running our own businesses, that we haven't had the time to really get to know each other so I want to begin today! Having come from a business consulting background and working with so many businesses I met as part of EO and other groups... it dawned on me... I have the ability to connect all of you with one another! I'm feverishly working on an email to go out to all of you, with a form so that you can enter your contact info and any special offers or gofundme efforts you may have going now to support your people. When business minded people get together we have an uncanny ability to find a way out of no way. I'd like to host a virtual happy hour for anyone interested but first lets gather some info for a directory I can get up, and then I can host a video wine hour. Looking to hear from all of you!
For transparency, I wanted to let you all know this is an incredibly difficult time not only for some of our clients but also for us, and our staff. As a small business, halting business with no cash flow puts an extreme strain on everything and I am strategizing on how to take care of our staff now, our clients when you return, and the salon in the long term. I trust that in taking care of others before ourselves, we can come back stronger. Your loyalty is more important than ever to us and we hope to continue serving you. Until then, I have created a "touchless" model and initiatives to help our clients understand how your health and ours is being prioritized when you choose to come to LASH LAB for services, as it always has. You can find that info and updates in the link below. Your patience and understanding is so appreciated! I look forward to connecting with each of you either via email, phone, text or here. Check back often!
LOVE YOU! XOXO
Judy Norris, Founder